I have been talking with a lot of people over the last few months about how to connect with your audience, find new clients, and share your message effectively. Finding and connecting with clients is, after all, what every business wants. My previous blog was on this topic.
In my discussions, the first thing we often discuss is the reason they are in business; their vision and their goals. Why? Because the underlying reason you are in business resonates in everything you do – from the language you use to the images your choose.
Your brand is an extension of your business.
It is more than just a great logo and tagline, it is how people connect with you and how you can connect with people. And, if you are in business, creating your brand is marketing 101.
The questions you need to ask in order to understand or reconnect with your own brand are not dissimilar to those you should ask to identify your ideal client…
WHY you are in business? What is your cause?
HOW do you demonstrate this with your images, words, actions?
WHAT do you want people to think, feel, do when they see your brand and your content?
The more you understand the foundations of your business, the easier it will be for you to share this with your clients.
When was the last time you looked at your brand as a customer?
Do the content and images you share ‘fit’ the brand?
Is there a connection between your brand and what you do?
If it’s been a while, now is the time to take a look at what you and your brand are saying.
“Purpose-driven companies with evocative branding are empowered to perform better”
– Ben Johnston, Evocative Brand Design