The underlying reason you are in business resonates in everything you do – from the language you use to the images your choose.
Your brand is an extension of your business.
It is more than just a great logo and tagline, it is how people connect with you and how you can connect with people. And, if you are in business, creating your brand is marketing 101.
Empathy commonly defined as the ability to understand and share the feelings of another. It is generally linked to the idea of ‘feeling with’ another person or being able to put yourself in their place and feeling those feelings.
What if you don’t have it?
I coach people from all walks of life and industry and most come to me as they are feeling overwhelmed with managing the business, family and their life; they are wanting to find ways to engage with their clients more, or they are looking to build a business from their passion and while they are great technicians and their side hustle is bringing them a good income, they are unsure about ‘business’.
Why do you own your business or company? What are you working for?
Early on in my business, I attend a Mastermind with Lisa Nichols… My business was only three months old, so I wasn’t doing the mastermind. I was given the opportunity to attend by a client, who was organising the event for Lisa. What a gift!!
Since leadership and management books were first written, we have been looking to the world to identify leadership role models. People like Gail Kelly, Sheryl Sanberg,
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